Insights and strategies for content creators who are putting more into their content than they're getting out of it, and want to build a more sustainable business through community.
It's time once again to recognize those working tirelessly to ensure humanity never runs out of content.
Welcome to the ContentMaxxer of the Month awards, where we celebrate the organizations that are elevating the art of ContentMaxxing: the act of constantly creating more better content.
As comp...
What happens when everybody can produce content that competes with yours, for a fraction of the cost?
That's the problem facing content creators as AI makes production cheaper than ever. But the economic pressure started long before ChatGPT arrived.
Economist Joseph Politano recently examined why...
Xbox has a content problem: There are simply too many games.
In a recent announcement explaining a major restructuring of Xbox, Microsoft described just how much the market has changed:
“Since 2018, we have aggressively expanded our studio portfolio while the number of games created each month a...
In 2014, marketing strategist Mark Schaefer published an essay arguing that content marketing was not going to be a sustainable strategy forever.
At the time, this was a controversial idea. Content marketing was booming. More businesses were starting blogs, publishing videos, launching podcasts, ...
There’s a new term for a certain type of event popping up in cities around the country: EventSlop.
Yahoo! recently wrote about bizarre gatherings such as celebrity lookalike contests, aura battles, and events where strangers gather to eat pudding with forks. The term comes from linguist Adam Alek...
The promise of the Creator Economy is simple: You don't need anybody's permission anymore.
You don't need to own a printing press, radio station, or television network. You don't need a record label, publisher, or other gatekeeper with the resources to distribute your work. You can start a YouTub...
A recent study from iHeartMedia found that 90% of Gen Z radio listeners say hearing radio together sparks conversations.
iHeart concludes that radio can serve as a “cultural meeting place” that provides “community, conversation, and shared experiences.” The research is pointing to something impor...
If you've built an audience around your content, how do you know whether some of those people might be interested in becoming a community?
YouTube's new report about how mainstream culture is changing offers some interesting clues. It says:
"Success Is Increasingly a Collective Achievement"
"You...
If you work in media or content creation, you already know the answer to every problem:
More better content.
Traffic is down? Make more content. Engagement is down? Make better content. The algorithm changed? Optimize your content. A new platform popped up? Repurpose your con...
Radio broadcasters want Congress to require automakers to keep AM radio in new cars. Television broadcasters want the federal government to loosen ownership restrictions so they can consolidate. Hollywood wants Congress to create federal tax incentives to encourage film and television production ...
I'm a big fan of Brian Morrissey's The Rebooting Show podcast. I recommend it frequently because it's one of the best places to hear how media companies are navigating the transition to the next era of digital media.
So I was interested when Morrissey recently described the premise behind hi...
Video hosting platform Vimeo is shutting down its Vimeo On Demand service.
For years, creators have used the service to sell films, courses, performances, and other videos directly to viewers. But new purchases and subscriptions will stop on September 21, and Vimeo On Demand will shut down comple...
Insights and practical strategies for content creators, media companies, and event organizers ready to stop chasing attention and start building belonging.
